Bridal wear owner marries and extends her business – Lynn News

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SINCE 1841
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A bridal wear boutique owner has got married and extended her business to include wedding dress hire and photography.
Zera Rowell, née Knights, founded Aime Moi Encore, a pre-loved bridal wear and accessories store in St Ann’s Street, Lynn, in November last year.
Since then she has added a hire service as well as brides-to-be being able to buy her pre-loved dresses and is using her photographic skills to extend her enterprise.
During a busy year she also married husband Luke, wearing a total of three dresses on the big day from her collection.
She said: “One of my aims when I opened the business was to have a rental service and because so many people enquired about it, I started it a couple of weeks ago.
“I also opened my photography business Avec Amour Photography as I used to have to get someone in for model shoots. I did a photography course at school and it’s just kind of taken off.
“People have bought dresses and I can take photos of them so they can see what the dress would look like on the day.
“I’ve shot a couple of weddings where people have also bought dresses from me so that’s nice.
“I was looking to expand my business so this uses my skills and I do small weddings.”
Zera’s collection of stunning pre-loved wedding dresses saw her wear three of them on her big day. She will also be taking a selection of her bridal wear to a wedding fair that is just around the corner from her boutique.
She said: “I will be at the Duke’s Head hotel on Sunday, November 13 at their wedding fair with my display.”
For more information visit or contact Zera at
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