Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear … – Harvard Business Review

Want to buy more than 1 copy? Contact:
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Publication Date: June 01, 2022
In October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its craftsmanship and the raw materials it used. Katzman also wanted to ensure that the couture brand was recognized for its dependability, sincerity, and understanding of different cultures. Travelling from Israel to participate in international bridal shows was a costly undertaking, and it was critical for Katzman to identify new retailers to continue expanding Inbal Dror’s global reach. His challenge this time was to successfully penetrate the vast markets of China and the Far East-a challenge that could, if successful, generate incredible growth.

Sara Honovich is affiliated with Temple University. Neha Mittal is affiliated with Temple University. Jennifer Sundstrom-Fitzgerald is affiliated with Temple University.
If you'd like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2023 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.