Wedding planners open bridal gown shop near Scott’s Addition – RichmondBizSense
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The interior of Brocade Wedding Salon, a bridal gown studio near Scott’s Addition. (Photos courtesy of Brocade Wedding Salon)
A pair of wedding planners are trying on another segment of the wedding industry.
Tabitha Roberts and Bryce Carson recently opened Brocade Wedding Salon, a new bridal gown shop at 4010 W. Broad St. in the Belmont on Broad development just west of Scott’s Addition.
Tabitha Roberts
Roberts said that in the course of planning weddings through her D.C.-based Roberts and Co Events, she saw demand for a gown studio that features a wide range of dress sizes, a situation she and business partner Carson hope to capitalize on with Brocade.
Roberts said in her experience it’s most common for bridal gown stores to stock sample dresses in sizes smaller than what most women wear, which can create a challenging shopping experience.
“When women come in they struggle to see themselves in the dresses,” Roberts said of some stores. “It’s harder for them to shop more fully in a way someone of a smaller size could.
“More than half of our gowns are larger than sample size and we really worked with our consultants to make sure they know how to get these girls into the dresses,” she said.
Bryce Carson
Brocade sells gowns by designers such as Chic Nostalgia, Enaura, Pronovias and Eva Lendel, with prices ranging from $1,000 to $5,500, according to its website.
The studio is in a 1,300-square-foot space. Roberts said the spot was both close to the energy of Scott’s Addition and has access to a parking lot.
Brocade officially opened in January after a soft opening late last year, and represents a fuller expansion into the wedding industry for the D.C.-based Roberts and for Carson, a local resident.
Roberts founded her event planning company in 2009. The company runs weddings and other events in Virginia, the District of Columbia and Maryland. Carson has been an employee there for a decade.
The duo started to plan Brocade in early 2021. The studio takes its name from a type of woven-fabric textile that features elaborate decoration.
The interior of Brocade Wedding Salon, a bridal gown studio near Scott’s Addition. (Photos courtesy of Brocade Wedding Salon)
The interior of Brocade Wedding Salon, a bridal gown studio near Scott’s Addition. (Photos courtesy of Brocade Wedding Salon)
A pair of wedding planners are trying on another segment of the wedding industry.
Tabitha Roberts and Bryce Carson recently opened Brocade Wedding Salon, a new bridal gown shop at 4010 W. Broad St. in the Belmont on Broad development just west of Scott’s Addition.
Tabitha Roberts
Roberts said that in the course of planning weddings through her D.C.-based Roberts and Co Events, she saw demand for a gown studio that features a wide range of dress sizes, a situation she and business partner Carson hope to capitalize on with Brocade.
Roberts said in her experience it’s most common for bridal gown stores to stock sample dresses in sizes smaller than what most women wear, which can create a challenging shopping experience.
“When women come in they struggle to see themselves in the dresses,” Roberts said of some stores. “It’s harder for them to shop more fully in a way someone of a smaller size could.
“More than half of our gowns are larger than sample size and we really worked with our consultants to make sure they know how to get these girls into the dresses,” she said.
Bryce Carson
Brocade sells gowns by designers such as Chic Nostalgia, Enaura, Pronovias and Eva Lendel, with prices ranging from $1,000 to $5,500, according to its website.
The studio is in a 1,300-square-foot space. Roberts said the spot was both close to the energy of Scott’s Addition and has access to a parking lot.
Brocade officially opened in January after a soft opening late last year, and represents a fuller expansion into the wedding industry for the D.C.-based Roberts and for Carson, a local resident.
Roberts founded her event planning company in 2009. The company runs weddings and other events in Virginia, the District of Columbia and Maryland. Carson has been an employee there for a decade.
The duo started to plan Brocade in early 2021. The studio takes its name from a type of woven-fabric textile that features elaborate decoration.
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Jack joined BizSense in 2020, covering startups, retail, healthcare, public companies and nonprofits. He previously reported for the Virginia Gazette and Tidewater Review. He is a graduate of Christopher Newport University. Reach him at [email protected] or 804-554-6545.
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Best of luck
I am sure this wedding business will do well – they are in the perfect location to capture the target market of wedding interest.
What always amazes me is that brides & their families will spend $50-$100K on ONE day, but then the newlyweds decry the fact that they can’t afford to buy a home. Parents should offer their kids the choice of the $50K wedding, or the $50K down payment on their home. Me? I can’t afford either, so I’m going to pay for their trip to Vegas and have Elvis marry them……ha!
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